Communicators with Little Credibility Are Most Effective in Changing the Opinions

question 107

Multiple Choice

Communicators with little credibility are most effective in changing the opinions of other people when they advocate positions that

• A)arouse the emotions of the audience.
• B)arouse intense dissonance in the audience.
• C)differ only moderately from the positions of the audience.
• D)differ markedly from the positions of the audience.

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Definitions:

IASB

The International Accounting Standards Board, an independent body responsible for the development and publication of International Financial Reporting Standards (IFRS).