Using Transcripts from an Actual Civil Trial,Miller and Campbell Found

question 25

Multiple Choice

Using transcripts from an actual civil trial,Miller and Campbell found that when arguments by both the plaintiff and defence were presented together,opinions of mock jurors reflected the ____________.When the testimony of the plaintiff and defence were presented a week apart,mock jurors were more likely to form their opinions according to the ______________.

• A)the recency effect; the primacy effect
• B)the two-sided approach; the one-sided approach
• C)the primacy effect; the recency effect
• D)the one-sided approach; the two-sided approach

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Definitions:

External Costs

Costs that are not borne by the producer or consumer of a good or service, but by society as a whole, such as pollution.

Negative Externality

A cost that affects someone who did not choose to incur that cost or participate in the action causing it, often seen in pollution where the public pays the price for private industry actions.

MSC (Marginal Social Cost)

The complete expense incurred by society for the production of one more unit of a good or service, encompassing both individual costs and any external effects.

Marginal Social Cost

The total cost to society of producing an additional unit of a good or service, including both private costs and externalities.