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According to research by Anderson and colleagues, when integrating information about someone in forming an impression, you will probably give more weight to
Supplier
An entity that provides goods or services to another organization involved in a supply chain.
Conglomerate
A large corporation composed of diverse companies operating in various industries under one corporate group.
Production Synergies
The cost-saving or performance-enhancing effects achieved when two or more entities (e.g., companies or departments) combine their production efforts.
Diversify Risk
The strategy of spreading investments across various financial instruments, industries, or other categories to reduce risk.
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