According to Zajonc's Studies on the Mere Exposure Effect

question 20

Multiple Choice

According to Zajonc's studies on the mere exposure effect,

• A) novel stimuli are liked more after the rater has been made familiar to them.
• B) novel stimuli elicit anxiety even when repeatedly introduced.
• C) novel stimuli are always liked upon being introduced.
• D) none of these choices.

---

Definitions:

Characteristics

Distinguishing traits, qualities, or properties that identify and differentiate individuals, groups, or things.

Experiences

Refers to the knowledge or skill that one gains through involvement in or exposure to an event or activity over time.

Written Communication

The exchange of messages or information in written form.

Advantage

A favorable position or condition that enhances the likelihood of success or effectiveness.