On the Basis of His Research on the Mere-Exposure Effect

question 38

Multiple Choice

On the basis of his research on the mere-exposure effect, Robert Zajonc argues that our emotions are often more _______________ than our thinking.

• A) sophisticated
• B) instantaneous and primitive
• C) slowly aroused
• D) complex

---

Definitions:

Marginal Product

The additional output that is produced by adding one more unit of a variable resource, such as labor or capital, to the production process.

Average Product

The output produced per unit of a factor of production, calculated by dividing total product by the quantity of the input.

Textile Firm

A textile firm is a company that specializes in the production and distribution of fabrics and fabric-based products.

Marginal Product

The additional output that is produced by using one more unit of a particular input while keeping other inputs constant.