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In research at the University of Warsaw, Lewicki asked students to choose which person in two photographs looked friendlier and found that their choices were almost always influenced by whether or not the photographs
Invoice
A document issued by a seller to a buyer that specifies the products or services provided and the corresponding payment terms.
Scratch-and-Save
A promotional discount method where customers scratch a card to reveal a discount or prize.
Profit
The financial gain realized when the revenue generated from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.
Rate of Markdown
The percentage decrease from the original price to the sale price.
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