Nick Will Be Using Content Analysis to Analyze the Content

question 49

Multiple Choice

Nick will be using content analysis to analyze the content of newspapers printed during the first Iraq War to determine whether the media played a role in encouraging hostilities. In view of this, which method of analysis will Nick employ?

• A) Because of the nature of his project Nick can only use qualitative analysis.
• B) Because of the nature of his project Nick can only use quantitative analysis.
• C) Because of the nature of his project Nick can use neither qualitative nor quantitative analysis.
• D) Nick can use either qualitative or quantitative analysis and may combine the two methods if he wishes.

---

Definitions:

Goal-Setting Process

A motivational technique involving the establishment of achievable, specific, and measurable objectives to enhance performance and focus.

Employees

Individuals who are hired to perform services or work for an organization or employer, typically in return for compensation.

Dual Factor Theory

Dual Factor Theory, also known as Herzberg's motivation-hygiene theory, proposes that job satisfaction and dissatisfaction arise from two separate sets of factors—motivation factors that lead to job satisfaction and hygiene factors that prevent dissatisfaction.

Hygiene Factors

According to Herzberg's two-factor theory, aspects of the work environment that can cause dissatisfaction if missing, such as salary, company policies, and working conditions, but do not necessarily motivate when improved.