Content Analysis Examines and Analyzes Communication and May Employ Either

question 68

True/False

Content analysis examines and analyzes communication and may employ either qualitative or quantitative methods or a combination of the two.

---

Definitions:

Concrete External Traits

observable and measurable characteristics of individuals that are tangible and evident in the physical world.

Habituation

A psychological learning process wherein there is a decrease in response to a stimulus after being repeatedly exposed to it.

Egalitarian

A principle or belief in the equality of all people, especially in political, economic, or social life.

Sensitivity

Sensitivity is the capacity of an individual to perceive, feel, or be aware of external stimuli, internal states, or the emotions of others.