Examlex
Which of the following groups was not highlighted in this chapter?
Product's Benefits
The advantages or positive outcomes a consumer can expect from using a product.
Self-preservation
The instinctual behavior to protect oneself from harm or danger, influencing personal and professional decisions.
Sales Presentation
A Sales Presentation is a formal pitch used by salespeople to introduce and sell a product or service to potential buyers, highlighting benefits and addressing objections.
Differentiating Needs And Wants
The process of distinguishing between what consumers require because it is necessary (needs) and what they desire for personal satisfaction (wants).
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