Examlex
In Microsoft Access, an underlined attribute is a primary key and an italicized attribute is a foreign key.
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline in the market.
Niche Segment
A specialized market segment focused on a specific group of consumers with particular interests, needs, or demographic characteristics.
Diehard Consumers
Consumers who are extremely loyal to a brand, product, or service, often in spite of other options or changes in the market.
Late Majority
A segment of consumers in the diffusion of innovation model, who adopt new products or technologies after the average consumer.
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