Examlex
Unlike native applications, Web applications have one code base and one development team.
Cultural Similarities
Aspects or elements shared between different cultures, including values, beliefs, practices, or language, which can facilitate understanding and interaction.
Transnational Firm
A multinational company that operates across borders, managing operations in more than one country through a global approach that integrates local responsiveness with global integration.
Multidomestic Marketing Strategy
A marketing approach that involves adapting marketing strategies and messages to fit the cultural and consumer needs of different national markets.
Brand Names
The names given to a product or service by companies to differentiate them from competitors.
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