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Ashley Is Part of an Interdepartmental Project in Which Members

question 43

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Ashley is part of an interdepartmental project in which members from different departments work on the project and upload their files on Google Drive. Which of the following characteristics should Ashley keep in mind while working on this project?

Grasp the strategy of glocalization and its application in international business.
Comprehend various marketing strategies (push, pull, rewards programs) and their roles in moving products through the distribution channel.
Recognize the importance of brand image and equity in establishing a competitive advantage.
Identify different types of marketing such as viral, relationship marketing, and their effectiveness.

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