Which of the Following Marketing Techniques Refers to the Application

question 6

Multiple Choice

Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?

• A) ambush marketing
• B) viral marketing
• C) database marketing
• D) guerrilla marketing

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Definitions:

Differentiation

The practice of differentiating a product or service to make it appeal more to a specific target audience.

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources and decision-making processes.

Switching Costs

The costs that a consumer or company incurs as a result of changing from one supplier, product, or system to another.

Entry Barriers

Obstacles that make it difficult to enter a particular market or industry, which may include high startup costs, strict regulations, or strong competition.