In RFM Analysis, an R Score of 5 Shows That

question 23

Multiple Choice

In RFM analysis, an R score of 5 shows that ________.

• A) a customer has not made any recent purchases
• B) a customer has bought the most expensive items
• C) a customer has frequently ordered expensive items
• D) a customer has purchased the least expensive items

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Definitions:

Shockingly Bright Coloration

The use of intensely vivid and often unexpected colors in art or design that can create a startling or surprising visual effect.

Frank Gelett Burgess

An American artist, art critic, poet, author, and humorist best known for his 1895 poem "The Purple Cow."

Art Collector

An individual or entity that acquires various forms of art, such as paintings, sculptures, and other artistic works, often as a hobby or investment.

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Refers to the period from 1901 to 1950, marked by significant changes worldwide in technology, society, and politics, including two world wars.