What Is Database Marketing

question 15

Essay

What is database marketing?

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Definitions:

Labour Rate Variance

The difference between the actual cost of labor per hour and the standard cost of labor per hour, multiplied by the number of hours worked.

Actual Hours (AH)

The real time spent on a task or project, as opposed to planned or estimated hours.

Standard Rate (SR)

The predetermined rate used in budgeting and cost accounting to assign costs to products or services, typically per hour or unit.

Actual Rate (AR)

Refers to the actual cost rate incurred during a specific period, often used in calculating variances from estimated costs.