Which of the Following Is the First Step in the Process

question 10

Multiple Choice

Which of the following is the first step in the process of producing an RFM score?

• A) dividing the customers according to the amount spent on purchases
• B) sorting customer purchase records based on the purchase frequency
• C) sorting customer purchase records by the date of most recent purchase
• D) dividing customers into two groups based on the gender and giving each group a score

---

Definitions:

Experiences

Experiences are events or occurrences that leave an impression on someone, contributing to their knowledge, understanding, or development.

Intercultural Communication

The process of exchanging meaningful information between individuals from different cultural backgrounds.

Supervisors

Individuals in a position of authority who oversee and manage the work of others in an organization.

Interpersonal Level

The aspect of communication or interaction that occurs on a one-on-one basis between individuals.