In RFM Analysis, an R Score of 5 Shows That

question 23

Multiple Choice

In RFM analysis, an R score of 5 shows that ________.

• A) a customer has not made any recent purchases
• B) a customer has bought the most expensive items
• C) a customer has frequently ordered expensive items
• D) a customer has purchased the least expensive items

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Definitions:

Operating Asset

An Operating Asset is an asset used by a company in its day-to-day operations to generate revenue, such as machinery, buildings, or equipment.

Components

Parts or elements that make up a larger system or compound.

Commercial Substance

A transaction has commercial substance if it significantly changes the company's future cash flows.

Depreciated

A reduction in the value of an asset over time, due in particular to wear and tear.