In RFM Analysis, Customers Who Have Bought the Least Expensive

question 13

Multiple Choice

In RFM analysis, customers who have bought the least expensive items are indicated by an M score of ________.

• A) 2
• B) 5
• C) 1
• D) 4

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Definitions:

Expectancy Theory

A motivational theory suggesting that individuals are motivated to perform based on the expected outcome of their actions and the value placed on those outcomes.

Sales Targets

Specific goals set for a sales team or individual to achieve within a specific timeframe.

Hard Work

Exerting a significant amount of effort and dedication toward completing tasks or achieving goals.

Goals

Targets or outcomes that individuals or organizations aim to achieve within a specific timeframe.