A(n) ________ Refers to the Percent of People Who Visit

question 7

Multiple Choice

A(n) ________ refers to the percent of people who visit a Web site and then immediately leave.

• A) bounce rate
• B) exit rate
• C) exchange rate
• D) conversion rate

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Definitions:

Allowance for Doubtful Accounts

An estimate of the amount of accounts receivable that may not be collected, used to reduce the carrying amount of receivables on the balance sheet.

Net Realizable Value

The estimated selling price of goods, minus the costs of their sale or disposal.

Interest Revenue

Income received from investments, savings, or as a payment for lending money.

Promisor

A person or entity who makes a promise or commits to performing a specified action in a contract.