If You Enjoy Social Media and Desire an Executive Position

question 89

Multiple Choice

If you enjoy social media and desire an executive position, which position would be right for you?

• A) Chief Operating Officer
• B) Chief Digital Officer
• C) Chief Social Media Strategist
• D) Chief Financial Officer

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Definitions:

Purchase Histories

Records of an individual's or organization's past purchases, used for analyzing buying behavior or trends.

Sentiment Mining

Data gathered by evaluating customer comments posted through social media sites such as Facebook and Twitter.

Quantitative Research

Structured responses that can be statistically tested to confirm insights and hypotheses generated via qualitative research or secondary data.

Primary Data

Data collected to address specific research needs.