Which of the Following Statements Is TRUE of Social Customer

question 44

Multiple Choice

Which of the following statements is TRUE of social customer relationship management (CRM) ?

• A) Relationships between organizations and customers are unchanging.
• B) Each customer crafts his or her own relationship with a company.
• C) Sales managers can control what a customer is reading about a company and its products.
• D) Customers who are likely to make the highest purchases are likely to receive the most attention.

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Definitions:

Information Shower

The process of extensively sharing or releasing large volumes of information within an organization or team, often for comprehensive awareness.

Spray And Pray

A marketing strategy that involves sending out large volumes of messages to a wide audience, hoping that some will result in success.

Communication Strategy

A plan or approach designed to convey information effectively and efficiently to a target audience through the appropriate use of communication channels and tools.

Basic Communication Process

The series of steps that involve the transmission of a message from a sender to a receiver, ideally resulting in understanding.