Your Contact Manager on Your Mobile Phone Is an Example

question 24

Multiple Choice

Your contact manager on your mobile phone is an example of a(n) ________.

• A) workgroup information system
• B) personal information system
• C) functional information system
• D) departmental information system

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Definitions:

Marketing Mix

A foundational marketing model comprising four key components: product, price, place, and promotion, used in developing a marketing strategy.

Situation Analysis

A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identification of internal and external forces that may influence the organization's performance.

Strategic Marketing Process

An organized technique for planning, executing, and evaluating marketing plans aimed at meeting business targets.

Planning Stage

The initial phase in a project or business strategy where goals are set, resources are allocated, and plans are developed to achieve objectives.