In Which of the Following Situations Is the Strength of Competitive

question 9

Multiple Choice

In which of the following situations is the strength of competitive forces low?

• A) when switching costs are high
• B) when the prices of rival products are relatively high
• C) when customers are not loyal to the existing company or brand
• D) when finding rival products is difficult

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Definitions:

Product Extensions

New products or variations introduced by a brand that build upon the existing product line, often intended to target new customer segments or markets.

Digital Worlds

Virtual environments or cyberspaces created by computer technology, where users can interact with digital content and each other.

Mobile Marketing

The broad set of interactive messaging options that enable organizations to communicate and engage with consumers through any mobile device.

Digital Cash

Electronic currency that exists purely in digital form, enabling instant transactions and borderless transfer-of-ownership.