Receiving, Storing, and Disseminating Inputs to a Product Is an Operations

question 71

True/False

Receiving, storing, and disseminating inputs to a product is an operations management activity.

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Definitions:

FAB

Features, Advantages, and Benefits; a sales model that emphasizes communicating not just the features of a product, but also its advantages over other options and the benefits it offers to the consumer.

Marketing Plan

A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.

Conviction

A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.