The Effectiveness of New Online Ad Programs Needs to Be

question 74

Multiple Choice

The effectiveness of new online ad programs needs to be evaluated based on the frequency at which a customer clicks those ads. Identify the most effective and efficient method to analyze this data.

• A) The click ratios must be tracked in real time.
• B) The data must be saved in batches and processed a few hours later.
• C) The clicks can be monitored for a short period of time and can be integrated for the total time.
• D) The sample time at which the maximum data is accumulated is assumed to prevail for the entire cycle.

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Definitions:

Variable Manufacturing Overhead

Overhead costs that fluctuate with the level of production, such as utilities or raw materials.

Standards

Predetermined benchmarks or norms used for measuring performance, costs, and efficiency in production.

Variable Overhead Efficiency Variance

This measures the difference between the actual variable overhead costs incurred and the standard costs expected for the actual production level achieved, pertaining to efficiency in managing variable overheads.

Machine-Hours

The total operational hours recorded for all machines within a production process, serving as a basis for calculating machine-related costs and efficiencies.