The Effectiveness of New Online Ad Programs Needs to Be

question 74

Multiple Choice

The effectiveness of new online ad programs needs to be evaluated based on the frequency at which a customer clicks those ads. Identify the most effective and efficient method to analyze this data.

• A) The click ratios must be tracked in real time.
• B) The data must be saved in batches and processed a few hours later.
• C) The clicks can be monitored for a short period of time and can be integrated for the total time.
• D) The sample time at which the maximum data is accumulated is assumed to prevail for the entire cycle.

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Definitions:

Activity-based Costing

An approach to costing that focuses on activities as the fundamental cost drivers, and assigns costs to products and services based on their consumption of these activities.

Manufacturing Overhead Costs

Costs in the manufacturing process that are not directly attributable to the specific product, including equipment maintenance and factory supervision.

Quality Improvement Process

Continuous efforts to enhance product quality, process efficiencies, or customer satisfaction.

Total Quality Costs

The cumulative cost of all efforts to achieve product or service quality, including prevention, appraisal, and failure costs.