Examlex
The rights of an information systems user depend on the purpose of a system's usage.
Cannibalization
The decline in the number of units sold, income, or market control of a product following the release of a new product by the same company.
MR
Marginal Revenue, the change in total revenue that results from selling one additional unit of a product or service.
MC
The additional cost of producing one more unit of a product or service, known as marginal cost.
Substitute Brands
Brands that offer products or services which consumers may use in place of each other based on preference, price, or availability.
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