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________ Is Making a Reasoned Analysis of an Opportunity, Envisioning

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________ is making a reasoned analysis of an opportunity, envisioning potential solutions, evaluating those possibilities, and developing the most promising ones, consistent with the available resources.


Definitions:

Defender Strategy

A business strategy focused on maintaining existing market share and defending against competitors through improvement in product quality, cost, and customer service.

Focus Strategy

The focus strategy is undertaken when an organization tries to target a specific segment of the marketplace for its products or services.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and service needs.

High Uncertainty

High uncertainty refers to situations in which there is a lack of predictability or information about future events, often making decision-making difficult in both personal and business contexts.

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