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In selecting non-financial performance measures managers should choose measures that reflect
Cretaceous
A geological period of the Mesozoic Era, occurring around 145 to 66 million years ago, known for the dominance of dinosaurs and ending with their mass extinction.
Triassic
The first period of the Mesozoic Era, occurring approximately 252 to 201 million years ago, noted for the rise of reptiles and the first dinosaurs.
Carboniferous
A geologic period and system that spans 60 million years from the end of the Devonian Period about 358.9 million years ago to the beginning of the Permian Period, known for its vast coal beds.
Ordovician
A period in the Earth's geologic timescale that occurred about 488 to 443 million years ago, distinguished by significant biological diversification.
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