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The gravity model offers a logical explanation for the fact that
Minimum Required Rate
The lowest acceptable return on investment required by an investor or manager.
Return On Investment
A measure of the profitability of an investment, calculated as the ratio of net returns to the initial capital cost.
Unit Sales
The total number of individual items or units sold by a company during a specific period, a key metric in assessing a company’s sales performance.
Return On Investment
A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of multiple investments.
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