In Recent Cases, the U

question 34

Essay

In recent cases, the U.S. placed quotas or protectionist tariffs on imported steel and imported microchips. In both cases the damage to "downstream" industries was obvious to all and relatively easy to quantify and demonstrate. Assuming that the U.S. lawmakers are not plain dumb, why did they enact these protectionist policies?

---

Definitions:

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.

Communal Branding Model

refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.

Consumer-brand Relationships

The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.