Explain an Executive Summary as a Preliminary Part

question 11

Essay

Explain an executive summary as a preliminary part. Read and analyze the following executive summary of a report written on the implementation of a secure intranet.
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Braden Inc., a small but growing manufacturing business, has been operating in Indianapolis, Indiana, for ten years. Darren Russell, the president, considered the implementation of a website for the company. He had concerns about the cost to create and maintain an effective site. Russell established a team to study the possibility of setting up a company website at an affordable cost.
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The team conducted research using primary and secondary research methods. Current literature was examined, and a survey was conducted through a Chamber of Commerce membership list of 50 small business owners of various companies in the metropolitan area that had a company website.
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The report discussed the following topics related to the initiation of a company website: (1) benefits to be gained, (2) challenges in development and maintenance, (3) projected costs, and (4) guidelines for getting started. Detailed conclusions of the study can be found in the full report.
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The study concluded that intranets have become extremely popular because of the various benefits they offer. Potential problems of intranets can be addressed with recommended security measures. Braden Inc. should proceed with plans to establish a secure intranet.
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Comprehend the components of marketing plans including target segment size, needs, and marketing mix details.

Identify tools and systems used for collecting data on customer responses to the marketing mix.

Understand the factors to monitor for assessing the effectiveness of marketing strategies and the benefits of CRM systems in this process.

Know the predictive value of post-consumption questions on future consumer behaviors.

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Definitions:

Total Cost

The entirety of costs involved in the production, delivery, and sale of a product or service, including fixed and variable expenses.

Break-even Quantity

The number of units that must be sold to cover all costs, resulting in neither profit nor loss.

Administrative Costs

Expenses related to the general operation of a business, such as office supplies and salaries of non-sales personnel.

Labor Cost

Refers to the total expense incurred by employers for the compensation of their workforce, including wages, benefits, and taxes.