Alicia Is Conducting Research on Consumer Behavior

question 71

Multiple Choice

Alicia is conducting research on consumer behavior. The study requires her to note the number of people who shop at Fresnas Mart, a grocery store, in the afternoons during weekdays. She also needs to pay attention to the customers' preferred brands, the customer service, and the arrangement of items in the store. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, Alicia is conducting a(n) _____.

• A)observational study
• B)normative study
• C) experimental study
• D) replication study

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Definitions:

Futures Pricing

The process of determining the price at which a futures contract is bought or sold, typically influenced by supply and demand, interest rates, and expected future market conditions.

Expected Value

The anticipated value of a variable, calculated as a sum of all possible values each multiplied by the probability of its occurrence.

Commodities Futures Trading

The buying and selling of contracts for the future delivery of physical goods like oil, gold, or agricultural products.

Federal Reserve

The central banking system of the United States, responsible for monetary policy, regulating banks, maintaining financial stability, and providing banking services to governmental institutions.