To Get a Reader's Attention and Interest Using a Sales

question 43

Multiple Choice

To get a reader's attention and interest using a sales message, you must:

• A)place the central selling feature of a product in the middle paragraph of the message.
• B)choose an anecdote that is likely to be familiar to the reader.
• C) organize the message using the deductive outline.
• D) use a unique combination of words to describe how a product can solve the reader's problem.

---

Definitions:

Physiological Experience

The physical responses and sensations experienced by the body, often as a reaction to external stimuli or internal cognitive processes.

Emotional Reaction

A complex psychological state that results from the interpretation of stimuli, involving physiological, behavioral, and cognitive responses.

James-Lange Theory

A theory of emotion suggesting that emotions occur as a result of physiological reactions to events.

Physiological Determinants

Biological factors that influence the functioning of an organism, affecting physical health and behavior.