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Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point-immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message.
Earnings
The amount of profit that a company produces during a specific period, which can also refer to an individual’s total income and benefits acquired through employment.
Capital Income
The income earned from investments in assets like stocks, bonds, and real estate, excluding labor income.
Dividends
Payments made by a corporation to its shareholder members. It is the portion of corporate profits paid out to stockholders.
Marginal Product
The additional output resulting from one more unit of a given input, holding all other inputs constant, in the production process.
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