Examlex
If the preceding paragraphs of a persuasive request adequately emphasize a reader's reward for complying, the final paragraph need not shout loudly for action.
Mere-exposure Effect
The phenomenon by which people develop a preference for things simply because they are familiar with them.
Likelihood
The probability or chance that a particular event will occur, often used in statistical and probability contexts.
Persuasive Speech
A form of communication aimed at convincing the audience to accept a certain viewpoint or take a specific action.
Forewarning Effect
The psychological phenomenon where being warned about a potential influence or bias can affect a person's response to subsequent information or persuasion attempts.
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