To Get a Reader's Attention and Interest Using a Sales

question 43

Multiple Choice

To get a reader's attention and interest using a sales message, you must:

• A)place the central selling feature of a product in the middle paragraph of the message.
• B)choose an anecdote that is likely to be familiar to the reader.
• C) organize the message using the deductive outline.
• D) use a unique combination of words to describe how a product can solve the reader's problem.

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Definitions:

Partners

Individuals or entities who share ownership and responsibilities in a business or venture.

Income

Monetary returns that come on a recurring basis, either from being employed or from putting money into investments.

Nash Equilibrium

A concept in game theory where each player's strategy is optimal, given the strategies of all other players in the game.

Payoff

An outcome of a decision or action, usually quantified in terms of profit, loss, or other benefits.