Jensen, a Manager at a Computer Service Center, Has Prepared

question 3

True/False

Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point-immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message.

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Definitions:

Delphi Method

A structured communication technique that uses a panel of experts who anonymously answer questionnaires and provide feedback in multiple rounds to converge on a consensus on a specific issue.

Brainstorming

A technique for collective creativity aimed at producing numerous ideas to solve a problem.

Brainstorming

A creative group problem-solving technique that involves generating a large number of ideas to find a solution to a particular issue.

Esprit De Corps

A feeling of pride, fellowship, and common loyalty shared by the members of a particular group.