If a Product Is Not Superior to Its Competition in Some

question 19

True/False

If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message.

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Definitions:

Ethics

Principles that define what is morally right and wrong, governing individuals' behaviors and decisions.

Indirect Strategy

A communication approach where key messages are delivered in a roundabout or less direct manner.

Manipulative

Actions or strategies designed to influence or control others' behaviors or perceptions in a subtle or deceptive way.

Communicating Negative News

The process of delivering unfavorable or disappointing information in a sensitive and effective manner.