Examlex
Like sales messages, persuasive claims should use a deductive sequence.
Control Group
In experimental research, it refers to the group of participants who do not receive the experimental treatment, serving as a comparison to evaluate the effect of the treatment.
Cause-Effect Relationships
The principle that an action or event will produce a certain response in the form of another event.
Experiment
A scientific procedure undertaken to test a hypothesis, determine causality, or uncover specific effects under controlled conditions.
Experimental Group
In research, the group of participants who are exposed to the independent variable under investigation to study its effect.
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