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Discuss the Techniques That Can Be Used in a Sales

question 73

Essay

Discuss the techniques that can be used in a sales message to overcome people's natural resistance to price.


Definitions:

Tax Burden

The total amount of taxes imposed on an individual, company, or economic sector by the government, often expressed as a percentage of income or GDP.

Slightly Elastic

Refers to a situation where a small change in price leads to a relatively small change in the quantity demanded or supplied.

Very Inelastic

Describes a situation where demand or supply hardly changes in response to changes in price.

Tax

A required financial imposition or alternative type of duty enforced on a taxpayer by a governing body to support government funding and assorted public expenses.

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