A Sender Should Give His or Preference the Utmost Importance

question 62

True/False

A sender should give his or preference the utmost importance when choosing a communication channel.

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Definitions:

Authority and Subordination

The dynamic between those in positions of power and those who are subject to that power.

Exchange Theory

A sociological perspective that analyzes social interactions in terms of the exchanged rewards or penalties.

Social Exchange Theory

A sociological and psychological theory that suggests human interactions and relationships are formed based on a cost-benefit analysis by the involved parties.

Network Analysis

A research method in sociology and other disciplines that studies the patterns of relationships among entities or nodes in a network.