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Utils
A theoretical unit of measurement used in economics to quantify the level of satisfaction or happiness that a consumer derives from the consumption of goods and services.
Rational
Describes a decision maker who chooses the available option that leads to the outcome he or she most prefers.
Diminishing Marginal Utility
The principle stating that as a person consumes more units of a good, the satisfaction (utility) gained from consuming each additional unit decreases.
Giffin Good
A type of good for which demand increases as the price increases, contradicting the basic law of demand due to the income effect.
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