Examlex
Embellishment or exaggeration of facts in a message is justified while communicating information for marketing purposes.
Retroactive Interference
The process by which new information impairs the retrieval of previously learned information.
Proactive Interference
A memory error that occurs when older information interferes with the recall of newer information.
Levels-Of-Processing Principle
A theory suggesting the depth of mental processing affects memory recall, with deeper levels of analysis producing more durable memory traces.
Method of Loci
A mnemonic technique that involves imagining placing items to be remembered in specific locations within a familiar place.
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