Explain the Necessity to Determine the Purpose of Communication

question 58

Essay

Explain the necessity to determine the purpose of communication.

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Definitions:

Promotion Element

Components of the promotional mix used by companies to communicate product benefits and persuade customers, including advertising, sales promotion, public relations, and personal selling.

Value Proposition

A statement or concept that explains how a product, service, or brand satisfies a customer's needs or desires, distinguishing it from competitors.

Variety of Media

The use of multiple types of communication channels (like TV, internet, radio) for advertising or sharing information.

Career Services

University or college departments that help students and alumni with career development and job search.