Match Each Description to the Term or Concept Listed Below

question 33

Multiple Choice

Match each description to the term or concept listed below.
-The degree to which test scores are consistent, dependable, and repeatable.

• A)Validity
• B)Reliability
• C)Correlation
• D)SEest

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Definitions:

Regional Segmentation

The practice of dividing a market into distinct geographical areas to tailor marketing strategies effectively.

Multiple Ethnic Origins

Describes individuals or populations that identify with or have ancestry from more than one ethnic background.

Census

A systematic enumeration of a population, which typically records various details of individuals, such as age, sex, occupation, and nationality, at a specific time.

De-ethnicization

The process by which a product or service sheds its ethnic identification and becomes appealing to a broader, multicultural market.