This Kind of Rating Scale Provides a Written Statement That

question 25

Multiple Choice

This kind of rating scale provides a written statement that can be rated from high to low on a number line.

• A) Semantic differential
• B) Rank order
• C) Numerical
• D) Likert-type scale (graphic scale)

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Definitions:

Credence Properties

Qualities of a product or service that are difficult to observe even after purchase and consumption, often requiring expert advice.

Specialized Professionals

Individuals with expertise in a particular area or field, often requiring specific education or training.

Service Quality

A measure of how well a delivered service matches customer expectations, often evaluated through dimensions like reliability, responsiveness, assurance, empathy, and tangibles.

Gap Analysis

A method of assessing the differences between actual performance and potential or desired performance in an organization, often used to identify areas for improvement.