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The Exner scoring system for the Rorschach relies on all of the following EXCEPT:
Logo
A symbol or design adopted by an organization to identify its products, uniforms, vehicles, etc.
Brand Name
The unique name given to a product or service from a specific source, used to distinguish it from others in the market.
Higher-Quality Materials
Substances or components that are superior in terms of durability, texture, and overall performance in the manufacturing of products.
Trading Up
A business strategy that involves convincing customers to purchase more expensive items, upgrades, or add-ons in an effort to increase profitability.
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