In 2014, a Design Service Firm Served 12 Clients (Approximately

question 55

Essay

In 2014, a design service firm served 12 clients (approximately one per month). The average client project lasted 20 (business) days and the clients were served evenly throughout the year. The firm expects 100% growth in the number of clients served in 2015.
a. Prepare a sales forecast based on this information for 2015.
b. In December of 2014, an influential journalist wrote an article about the type of approach this design firm used, generating 30 new potential client inquiries for the firm. Historically, 50% of the inquiries result in new projects within a six-month period. (Assume the projects begin evenly throughout the period.) Prepare a sales forecast based on this information for 2015.
c. To capitalize on the publicity generated by the article, the firm invests in a robust marketing strategy in June. Based on its projections, the marketing efforts will result in an additional 50% growth in clients for the six-month period July through December. Prepare a sales forecast based on this information for 2015.

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Definitions:

Overbearing

A behavior characterized by excessive assertion of authority or dominance, often leading to discomfort or resentment in others.

Phone Interview

A prearranged meeting or assessment carried out over the phone, generally used in the preliminary stages of a job application process.

Computer-assisted Interviews

The use of computer technology to conduct and record interviews, often improving accuracy and efficiency.

Computer-generated Report

A report created through software applications, incorporating data analysis and presentation in a digital format.