Bugle Corp

question 36

Multiple Choice

Bugle Corp.has sales of $400,000,a variable cost ratio of 40%,and a profit of $40,000.If 10,000 units were sold,what is the contribution margin per unit?

• A)$60.00
• B)$36.00
• C)$24.00
• D)$18.00

Recognize the importance of consumer needs and wants in the marketing process.

Understand the components of the marketing mix (4 Ps) and their role in marketing strategies.

Distinguish between different types of marketing (B2B, B2C, C2C).

Appreciate the role of supply chain management and relationship orientation in marketing.

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Definitions:

Preoperational

A stage in Jean Piaget's theory of cognitive development where children from ages 2 to 7 engage in symbolic play and struggle with logic and taking the perspective of others.

Nonstage Theories

Cognitive development theories that argue against the idea of distinct, universal stages of cognitive growth, suggesting instead that development is a more continuous and fluid process.

Gradual Acquisition

The slow and steady process of learning or obtaining knowledge or skills over time.

Memory Capacity

The amount of information that can be held in memory, encompassing short-term, long-term, and working memory capacities.